The Value of Non-Fiction Books
In a world of constant digital noise, there is a timeless gem that we often overlook: books.
There are those books that we read and they stick in our heads, from which we gain ideas and new perspectives—books that shape us. I'm not talking about Harry Potter, Lord of the Rings, or Fifty Shades of Grey. No, I'm talking about business books, non-fiction works consistently and wholeheartedly recommended by creative minds. Not without reason, because they truly inspire, prompt you to rethink your approaches to work and models, and ensure that you approach old habits with fresh eyes.
Books are mentors, whispering wisdom and insights that have stood the test of time. From practical guides on branding or marketing to soul-stirring essays on the creative process, the right book can spark new ideas, refine techniques, and broaden horizons.
Below, I would like to mention a few books that I have read and think are worth your time to get new inspiration and creative energy.
"Steal Like an Artist", "Show Your Work!" & "Keep Going" by Austin Kleon
Austin Kleon calls himself "a writer who draws" and created this series that serves as a creative guide for artists, designers, and creative minds. His books - "Steal Like an Artist," "Show Your Work!" and "Keep Going" - are providing practical guidance and a fresh perspective on the creative process.
In "Steal Like an Artist," Kleon challenges the idea of originality, encouraging readers to embrace influence and let their unique voice speak. "Show Your Work!" dig deeper into the art of sharing a personal creative journey, underscore the importance of transparency and community in today's connected world. And finally, "Keep Going" provides practical advice and encouragement for creatives to navigate through the ups and downs of the creative process.
Each book stands on its own, but together, they form nice trilogy. Whether you're about to start a new project, want to share your work with the world, or looking to sustain your creative fire, this trilogy is an entertaining and quick read to get some new inspiration.
"This is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin
In "This is Marketing," Seth Godin unravels the complexity of modern marketing with a refreshing and insightful perspective. Godin invites readers on a journey to shift their mindset from traditional advertising to a deeper understanding of human connection and empathy.
This book is not about quick fixes or hacks; it's about understanding the heart of marketing - understanding people. Whether you're a established photographer, designer or just starting out as a creative person, this book will reshape the way you approach your work, leaving you inspired and equipped to make a meaningful difference.
"Make Time: How to Focus on What Matters Every Day" by Jake Knapp and John Zeratsky
"Make Time" by Jake Knapp and John Zeratsky is a guide through the modern-day maze of distractions. In this book, the authors distill years of experience in design and technology to offer a practical roadmap for reclaiming your most valuable resource: time.
The book encourages a shift from reactive, always-on living to a more mindful approach to daily tasks. It provides strategies, from redefining digital interactions to designing your environment for focus, all rooted in a understanding of the challenges we face in a world saturated with distractions. For anyone feeling overwhelmed by the demands of modern life, "Make Time" is a must-read. Knapp and Zeratsky offer a refreshing, down-to-earth perspective on time management that is both practical and achievable.
"Deep Work" by Cal Newport
"Deep Work" by Cal Newport is kinda similar to "Make Time" by Jake Knapp and John Zeratsky and a good read for anyone looking to maximize their productivity and creativity. Newport, known for his practical approach, explores the concept of deep work - the ability to focus without distraction on a demanding task. He provides insights and strategies to improve the skill of being concentrated in a world of distractions.
"Building a StoryBrand" by Donald Miller
In "Building a StoryBrand," Donald Miller find an answer the art and science of crafting a compelling narrative that resonates with your audience. He emphasizes the power of storytelling, illustrating how businesses can position themselves as the guide in their customers' journeys, ultimately forging deeper connections and driving sustainable growth. Whether you're launching a new business as a creative entrepreneur or going through a rebranding process, this book helps you to understand storytelling and create a brand story that drives results.